![]() For you, what power does tailoring hold in highlighting the beauty of our bodies? What role do you hope your clothing plays in how consumers perceive themselves?Ĭut and fit is what design is about. One thing that makes your work so special is your attentiveness to the female form through your clothing. My pieces are just one of the tools that help to make this happen. I want women to enjoy themselves and appreciate their bodies, which allows them to feel the world around them. We have to get back to becoming friends with our bodies. I hope the brand contributes to the female empowerment movement by allowing women to be pleased by their appearance. I design to inspire women to perceive themselves happily and courageously. Our collections express a spirit of sensitivity and freedom. How would you describe the aesthetic world of your brand? Who is the Anna October girl? All of this culminated in the chance to present our collection at Paris Fashion Week for the first time in 2022. Those opportunities have allowed the brand to increase its presence in retail spaces such as Moda Operandi, Galeries Lafayette, Ssense, Fwrd, etc. Since then, I've achieved incredible results, including being shortlisted for fashion's most prestigious prize for young designers, the LVMH Prize, in 2014 along with becoming part of Mercedes-Benz's Generation Now, Generation Next, a project aimed at highlighting international talents in the sphere of fashion design. I launched my first capsule collection in 2010, and it quickly gained the attention of the fashion community. At 17, I moved to Odesa, where I got an education in fine arts at the Grekov Odesa Art School, one of the oldest and most renowned art schools in Ukraine. I was born and raised in the industrial city of Zaporizhzhia, Ukraine, which, for that time, had little to offer regarding design and aesthetics. Ahead, we spoke with the brand's founder and designer, Anna October, about the brand and how the war has impacted it.įor those who are unfamiliar with your work, how long have you been in the fashion industry, and how has your namesake label evolved over the years? ![]() Their work is a reminder that art can act as a beacon of hope in the face of great uncertainty.Ībout the brand: Founded in 2010, the Ukraine-based namesake label has gained international acclaim for its womenswear collections that play with romance through tailoring. We discussed their challenges, hopes, fears, and vision for their brands and what the international fashion community can do to support them right now. In light of the continued conflict, we reached out to 11 Ukrainian fashion designers to have them share what it's been like to continue creating amid the war. For so many emerging Ukrainian fashion brands, it's not just important to keep creating clothing in the face of the war for pragmatic reasons-for them, it's vital. Or at least, that's how many Ukranian creatives l iving through the daily horrors of the war and continuing to run businesses see it. While fashion can feel trite compared to all the other tragedies happening in the world, it can also be its own form of fortitude in the face of such darkness. It's more pivotal than ever to not only honor the plight, trauma, and inhumanities many Ukrainian citizens face now but to also show their resounding strength in the face of such challenges. However, as the Ukrainians have mounted their counter-offensive, we've been thinking about how imperative it is to continue to shine a light on what Ukrainian creatives are facing. When Russia made its first air-raid invasion into Kyiv in February of 2022, that moment forever changed the lives of millions in a way that no single headline could ever fully humanize or honor. But for the first time in nearly eighty years, we've seen the first-ever land war in Europe begin again. It wasn't so long ago that Russia first annexed the Crimean peninsula back in 2014 as an aggressive territorial grab. For those with Ukrainian roots, the headlines that have surrounded the country's ongoing war with Russia are a reality that's influenced every aspect of their lives for years. But for some, that reality isn't something you can flip or scroll past, as it lands so much closer to home. One only needs to open a newspaper or their social media app of choice to witness those factual brutalities. ![]() ![]() It doesn't take much these days to conclude that so many tragedies are happening in the world.
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